Soave Bringing The Beat Of Summer to Generator Hotels!

Get ready to travel with a soundtrack. From May 1st to September 30th, Soave is bringing the vibes to Generator hotels across Europe and the US with the launch of Soave Hour: your daily dose of feel-good music from 18:00 to 22:00.

The Generator Rome Rooftop Terrace

Lively bars, sunny rooftops and a constant flow of global travelers, Generator has always been more than a hotel, it’s a place where stories start and new connections are made. Now, it’s getting a new layer: a sound to match the energy.

Whether you're checking in, unwinding after a day of exploring, or getting ready for the night ahead, Soave Hour is there to set the mood. And with over 1.2 million guests expected across all Generator locations this summer, that's a whole lot of good vibes going global!

🎵 Won't be there?

No worries go check out our playlists right away here!