ADE 2025 Lookback: A Week of Music, Connection, and Creativity

The atmosphere at our Demo Drop event

This year, ADE reminded us why the global electronic scene doesn’t just evolve; it accelerates when people come together. This year, we dove headfirst into a packed program of music, community, and discovery, bringing familiar faces, new talent, and industry minds into one unforgettable shared experience.

From long-awaited in-person introductions to late-night pop-ups powered by equal parts adrenaline and questionable sleep schedules, the week was full of moments that captured the spirit of music culture at its best.

ADE Kick-off Party: Marco Nobel & Friends

We kicked things off with the fifth edition of Marco Nobel & Friends, setting the tone early with an energetic night of house and techno from Marco Nobel, ILYAA, MITCH DB, Jean Juan, and friends. The room filled fast, the basslines hit hard, and it became obvious that this year’s ADE momentum wasn’t going to wait until the weekend.

Wake Up Call Rave

Thursday morning usually means coffee and recovery, but not this time. Wake Up Call Rave took over Room 101 at Generator Amsterdam and flipped the script entirely. Speed-garage grooves shook the walls, energy poured into the room, and anyone who thought mornings belonged to quiet routines got proven wrong in spectacular fashion.

On the same grounds, Nescio House Sets at Generator’s café offered a daily breather between the rush, where guests eased back in with smooth house from RAG, Shoby, Georgia Moss, and more.

For those who have fomo, don’t worry; the sets are on their way to our YouTube channel soon.

Kavetaria Life

Because great music deserves great snacks, Kaveteria Life returned by popular demand. Last year we found out fries and house music are an elite combination, so we brought it back, supported by the main character Kav Verhouzer. The vibes were so strong we even had a friendly visit from the police, who unfortunately did not stay for a portion of fries.

Soave's Demo Drop

One of our most meaningful touchpoints came through the Soave Demo Drop, where artists sat down face-to-face with A&R representatives from Soave, DUSK, Smash The House, Chapter Eight, and Solea & Be Your Own Studio. This was set in a typical Amsterdam-style Cafe De Geit, giving the visitors a cozy atmosphere that feels like home. Producers brought fresh ideas and raw talent, while label teams brought honest feedback and open doors. It wasn’t just about meeting decision-makers; it was about meaningful conversations that plant seeds for future releases and long-term relationships.

Soave's Mixer

And of course, our community Mixer brought everything full circle. Artists, industry members, and friends from across the world finally got to turn profile photos and email signatures into real-world conversations. That face-to-face spark never gets old.

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As the lights came up on the final night, the message was clear: this scene thrives on connection. You showed up with passion, curiosity, trust, and rhythm, and we couldn’t be more grateful.

Here’s to the artists who shared their sound, the teams who showed up ready to listen, the people who danced at all hours, and everyone who popped into our pop-ups. The week may be over, but the momentum is already moving forward.

See you all next year! 💛