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Boost your musical career with
 Soave Academy

Are you an (aspiring) music industry professional ready to take your career to the next level? During this first edition of Soave Academy, we connect you with industry experts through interactive panels and insightful masterclasses. On Thursday October 19, during the Amsterdam Dance Event, we transform the Generator Amsterdam into the place to be where you can meet with dance music artists and other industry experts.


Explore our full program of panels and masterclasses filled with interesting speakers, hosted by the best industry experts and moderated by the Soave squad.

Collaborations: How Songwriters & Producers Make Magic.


11.00 - 12.00 | The Auditorium

Guests: Shoby, Mingue,

Jay Mason & Just Fede

Join the discussion on collaboration in dance music. Discover their proudest achievements and unique creative processes. Gain insights into how technology and changing trends shape the music industry. Get valuable advice for aspiring songwriters and producers.

Mixing & Mastering

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11.00 - 12.00 | The Library

Host: Luca Mello Rella

Join Luca Mello Rella, an acclaimed music producer and audio engineer, in an immersive Mixing and Mastering class. Learn the art of crafting professional-grade soundscapes, from enhancing your tracks to perfection to creating masterpieces. Unlock the secrets of music production and elevate your skills to the next level under Luca's expert guidance.

Music As A

Business Model.

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12.15 - 13.15 | The Auditorium

Guests: Rob Jager (Reaubeau) & Marco Nobel

Explore the business behind music with industry experts during the 'Music as a Business Model' panel.  Turning passion into profit. Discover their strategies, insights, and valuable advice. Gain a deeper understanding of the music business.

How To Write Kickass Songs That Will Disappoint & Alienate Your Parents

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12.15 - 13.15 | The Library

Host: Max Wassen

Explore the art of songwriting and composition in an enlightening masterclass. Learn to craft successful songs that resonate with audiences and balance personal expression with connection. Master this art in an enriching experience. Discover the magic of lyrical visuals and timeless narratives.

Artist Management:

Finding The Perfect Match.

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13.45 - 14.45 | The Auditorium

Guests: Tobias Olsen (Toby Rose), Nicolai Anker (CPH MGMT), Frank Huckriede (Madism), Madeleine van Geuns (88 Music MGMT) & Martin Heuser (Guesstimate)

Delve into the world of artist management in the panel 'Finding the Perfect Match.' Gain insights from both the artist's perspective and management teams. Don't miss this enlightening discussion on the intricacies of artist management.

Marketing Your Music Effectively.

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13.45 - 14.45 | The Library

Host: Sven Schäfer
(Adue Music & Place Called Home Management)

Unlock the secrets of effective music marketing with Sven Schäfer. Discover how to identify your target audience, build a strong brand, and master social media engagement. Optimizing your online presence, authentic fan connections, successful music launches, and strategic collaborations. 

Starting A Label: The Origin of Soave.


15.00 - 16.00 | The Auditorium

Guests: Jan-Hendrik Vervelde (Soave Records)

Dive into a captivating journey into the origins of Soave Records. 'Starting a Label: The Origin of Soave,' where Jan-Hendrik will share his experiences, answer your questions, and guide you through the remarkable story of Soave Records.

DJ Masterclass:

The Big 4 Strategy.

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15.00 - 16.00 | The Library

Host: Olivier Meijs

(DJ School Amsterdam)

Discover the secrets behind this transformative method, renowned for propelling aspiring DJs toward their dream gigs. Join us for a concise, hands-on experience designed to elevate your DJing skills and accelerate your path to success.

The Basics of

Music Rights.

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16.15 - 17.15 | The Library

Host: Stefan Blonk & Gwen Klein Bleumink (Blonk.NU)


Join the masterclass on the fundamentals of Music Rights Gain essential insights into making deals with labels, optimizing your streaming revenue, and mastering the art of music distribution. Get started on your journey to success in the music industry.

Playlist and Submission Strategies for Artists

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16.15 - 17.15 | The Auditorium

Host: Harry Sotnick


Discover the secrets of playlist success with Harry Sotnick, product lead at DailyPlaylist. Join our masterclass to learn powerful playlist submission strategies that will elevate your music promotion. Reserve your spot now for a professional and enlightening session.

Soave Academy
is hosted at the
Generator Amsterdam

Generator Hostel

Mauritskade 57

1092 AD Amsterdam


Questions? Let us know!

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